Grand literature send force to mobile Internet   by Rata

A few days ago, grand literature (the Po) is held in Beijing mobile Internet strategy conference, announced on mobile reading platform and service provider in the strategic investment by reading, and issue the cloud book city Android2.0 version of the client. At the same time, grand, kay network with and a number of partners signed the strategic cooperative agreement on joint cooperation in mobile field.

Grand literature of mobile Internet layout

Without a doubt, grand literature in the traditional Internet field has made remarkable progress, look from income, grand literature in 2010 China network literature occupies 71.5% market share of the market. The previous big cloud book city independent operation, and put off in the United States after the IPO, according to the layout of the mobile Internet to anywhere.

From grand strategic investment object the reading to see, the reading is China’s leading mobile reading platform and service providers for China mobile phone users with cross-platform mobile reading and community value-added services, support Android, iPhone, Symbian and mainstream the mobile platform. According to analysys international (the Po) in October this year, which published the 2011 mobile phone users reading behavior research report, read “reading class client user coverage” of more than 22%. Grand strategic investment to the reading, will undoubtedly increase content distribution channels of cloud bookstores, boost its mobile Internet advantages.

In addition, in the strategic conference, shanda also and lenovo, palm reading, the 3 G portal (the Po), network and so on many, kay partners signed cooperation agreements, the enterprise products will have access to the cloud book city. And esther kay network as an example, the two sides will cloud in big book city wireless Internet trade promotion, bookstores, kay bubbling copyright content cooperate. Big content products will be through the network, covering the 600 million kay end user, achieve maximum range of mobile Internet market coverage.

Whether to the reading of the strategic investment, or the strategic cooperation with many partners, all point to mobile Internet, grand literature for its future in the layout of the mobile Internet competition won the first.

Promote channel expansion IPO increase chips

In February, grand literature announced that its operation platform the clouds from big book city official ebook official website independent, independent bookstores after the clouds have new domain name, this marks a big trying to create the world’s largest literature of Chinese genuine digital book city official independent operation as well as the integration of digital publishing industry chain will intensify.

As a big operation of literature main platform, the cloud is grand bookstores send force is the key to mobile Internet.

From content, its include grand literature since its starting point and website content and the national famous press digital library, and the channel is its short board. The vice President LiuJiang says grand literature, grand literature based on the layout of the mobile Internet basically has two aspects, one is to enhance the user experience of reading, 2 it is to expand the coverage of the digital library. Therefore, to the big read strategic investment, will benefit increase content distribution channels of cloud bookstores, enhance the grand literature in mobile Internet advantages.

It is worth noting that, shanda also released the cloud the book city Android2.0 edition client, this is the release of an important application based on mobile Internet.

Before this, the cloud book city Android client launched more than two months, install and enable amount has reached 800000, users use active rate is as high as 97%. And according to LiuJiang introduction, Android2.0 edition client add three kinds of model of reading, can bring more fluid for the user, cheerful reading experience.

To read from the investment, then to the cloud Android2.0 version released the client bookstores, the cloud strategy and the movement of the book open strategy is gradually becoming reality.

In addition, the personage inside course of study points out, the layout of grand mobile Internet, not just in order to expand channels, and through the move also came to the United States for its capital market increase of chips. The message says, grand on June 29 listed, but then grand has decided to suspend nyse $200 million IPO plans until market conditions improve so far.

Set out mobile Internet or IPO or from the enterprise law of development perspective, these are big development inevitable to experience a stage, to really realize sustainable development, the key depends on brand influence of promotion and the capital good operation.

Mobile reading into electronic reading nucleus

The emergence of the mobile Internet, changed People’s Daily life habit, reading habit is one of the most obvious category. As the founder and CEO li kaifu workshop of innovation (the Po) said, the current, describe the most appropriate mobile Internet a word is “spread”, specific include user from spreading, the spread of the platform, the spread of the content and the spread of entrepreneurs. Foreign mobile Internet industry has changed a lot of industry chain, including publishing industry and the entertainment industry, etc.

Chinese books business and read it nets have jointly issued the “2010-2011 year China electronic book development trends report showed that in 2010, the number of readers in China for ebooks increases rapidly, to 121.19 million, the number of future readers continue to increase trend will continue; According to the airy consulting (micro Po) issued in the 2010-2011 year China mobile phone user survey report reading of the data, 47.0% of the users mobile phone use every day reading frequency in 2-5 times. It is because the duration of mobile phone reading can control by users themselves, experience the effect is not for time and reduce the fragments, therefore, the mobile phone reading this application deeply user favor, in the huge electronic reading in the market, mobile phone reading become backbone power.

Facing huge market potential, industrial chain each link into mobile phones have read, particularly intense market competition. Three big operators based on the huge user group, established respectively mobile reading base, with the power electronic reading industry. Data showed that in 2010, the mobile phone sales income 614.3 million yuan for reading, accounting for 70.6% of the market share, and the market gradually formed operators, content business, the terminal business three cent world pattern.

At the same time, though the phones to read the market has great potential, but for now, also faces a test. One is the copyright problem. How to prevent piracy almost become the industry in all the people must confront and resolve of the subject; Second, a matter of profits. At present, most of the mobile phone users are used to read free, only 9.4% of the network literature user for the network literature reading paid the fee, exploring the business model of mobile phone reading become numerous enterprises face another big challenge. Only by solving the two big issues, China mobile phone reading, electronic reading industry can we truly achieve the sustainable and healthy development.

About the Author

I’m Rata , which offers quality products such as RF Cable Assembly Manufacturer, GSM Alarm Module Manufacturer, and many more. Know more , please visit GSM Module .
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